UHA (pronounced YUU-HA) is originally a “coined” Japanese word, symbolizing our wish to provide pleasure through our confectioneries, quietly and gently like calm waves. We name our confectioneries YUU(=pleasure)‐SHOKU(=food) which means “food that is fun to eat.”
DELICIOUSNESS IS GENTLENESS
We want to make products which are not only delicious, but also gentle. This is the corporate concept of UHA Mikakuto. We are opening up a world of new candy which is attractive, pleasant, stimulating and novel.
Delicious foods are good for us, and foods that are good for us are delicious. UHA Mikakuto products are produced for contributing to your further health and beauty. Our corporate identity “Deliciousness is Gentleness” was thus created hoping that our wish will be realized.
Our ultimate corporate social contribution is to provide “Better Products at Better Prices.” We intently listen to people’s needs and wishes while being extremely sensitive to the ever changing world. In order to realize our goal through our products, we utilize our people, resources and assets ‐the three essential elements in business‐ to their full extent. By doing so, we are able to achieve our ultimate mission of “Better Products at Better Prices.” With high productivity and dedication to realizing customer requests, we will continue to invest all our resources into our products. Is that too simple and clear-cut? Yes, but this is the most essential and respectable role of corporations: Mikakuto will keep striving to achieve this goal.